Rakours-PR. Effective marketing communications

Use of mass media

  • Development of a communication strategy for mass media at national and regional level.
  • Running of information campaigns in central and regional mass media.
  • Introduction of information materials in mass media.
  • Organization of press conferences.
  • Preparation and mailing of press releases.
  • Writing of articles.
  • Creation and upkeep of a database of key journalists.
  • Preparation for appearances in front of representatives of mass media (media-training).